Whether you’re a hotel group looking for someone to share your story, or a traveler looking for someone to plan your next adventure — we’ve got you covered.
Travel is the art of turning dreams into memories
You will forget the price of every ticket you bought. You will never forget where it took you
The world is a book, and those who do not travel read only a page.
articles and trips
Meliá – A hidden Gem
Meliá is one of the hotel industry’s more unusual global success stories: Mallorca-born, family-led and increasingly focused on luxury, lifestyle and individuality. What sets it apart from the giants of global hospitality, where does it go next, and what do collaborations with Rafael Nadal and Lionel Messi tell us about the company’s evolving approach to brand, place and the guest experience?
Luxury Mallorca by Meliá
Mallorca, where the Meliá story began in 1956, is the most logical place to begin a global journey exploring how the group translates its highly distinctive brand and luxury strategies from one destination to another.
How successfully does each property reflect its surroundings, its food, architecture, history and people? How much freedom does each hotel have to feel genuinely individual while still benefiting from the scale, systems and support of an international group?
Starting with Hotel de Mar Gran Meliá and the recently renovated Hotel Victoria Gran Meliá, this series of articles will be part road test, part cultural exploration and part examination of Meliá’s strategy in practice.
Visiting two or three hotels at a time, country by country, we will be looking for the little details, the personalities and local experiences to understand if a global hotel group can deliver on its promise of a collection of luxuriously individual destinations. Come join us on our quest!